2 Purpose of processing
Data given to the Controller, and not belonging to special categories pursuant to art.9 of the Regulation, shall be processed by Master Italy for the following purposes:
2.a) administrative and accounting procedures related to Master Italy’s economic activity, that is pre-contract procedures, for example, offers, orders processing, etc., compliance with a legal, community, or contractual obligation, risk check (in particular feuds, insolvency, reliability, etc.), claims management, electronic payment tools management, warehouse management and transport via external courier management;
Regarding 3.a) of the present policy, the possible denial of the owner to provide his/her personal data, makes it impossible to establish any contractual relationship.
2.b) profiling: via its website, information collected via cookies and other tracking technologies on the website and on its app, Master Italy collects information about you preferences, habits, lifestyle, information about your interaction with Master Italy, and the detail of you purchases in order to use them to create group and single profiles (so called “profiling”) and the dispatch of custom communications and offers for products and/or services.
2.c) operational and strategic marketing: keeping you updated by sending you promotional material – custom, also – via periodical newsletters (technical communications, commercial and promotional communications about Master’s activities and events, training updates, etc.), via market research, retargeting, telemarketing, web marketing, etc. made by the Controller in its own interest and in the interest of companies related to Master and/or in the interest of third companies but also directly via companies in charge of data processing, on services offers and initiatives by Master Italy, or to let you take part to market research in order to know more about your preferences and improve our offer;
2.d) Sharing our partners’ promotions: share your data with our business partners that will get in touch with you to let you know about their offers, promotions, updates about products and services.
2.e) Customer’s satisfaction measurement: analysis of your level of satisfaction in order to improve our products/services.